Rogue Credit Union digital banking open on a laptop and phone on a sunlit desk.

OVERVIEW

Reorganizing digital banking around member expectations.

01CONTEXT

Digital banking had grown over time. More than 30 banking actions were spread across web and mobile, making it increasingly difficult for members to know where to look.

02PROBLEM

Important tasks were buried, labels weren't always clear, and related features lived in different places, creating unnecessary effort for everyday banking.

03MY ROLE

Led research, information architecture design, and stakeholder communication from benchmarking and card sorting through validation and final recommendations.

04OUTCOME

A simpler navigation structure across online banking and mobile, organized around how members expect to find and complete everyday banking tasks.

ABOUT

ROLE

UX Researcher & Designer

DURATION

Aug 2025 – Nov 2025

TEAM

Product Owner, SMEs, Vendor

SCOPE

Digital Banking · Web + Mobile

+15%

Member-reported findability

3.8 → 4.3/5

Members agreed with “It is easy to find what I’m looking for” in post-launch transactional surveys.

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