
OVERVIEW
Reorganizing digital banking around member expectations.
Digital banking had grown over time. More than 30 banking actions were spread across web and mobile, making it increasingly difficult for members to know where to look.
Important tasks were buried, labels weren't always clear, and related features lived in different places, creating unnecessary effort for everyday banking.
Led research, information architecture design, and stakeholder communication from benchmarking and card sorting through validation and final recommendations.
A simpler navigation structure across online banking and mobile, organized around how members expect to find and complete everyday banking tasks.
ABOUT
ROLE
UX Researcher & Designer
DURATION
Aug 2025 – Nov 2025
TEAM
Product Owner, SMEs, Vendor
SCOPE
Digital Banking · Web + Mobile
+15%
Member-reported findability
3.8 → 4.3/5
Members agreed with “It is easy to find what I’m looking for” in post-launch transactional surveys.
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